This means the bot “understands” your website

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Have you smelled a fuse and want to get started with influencer marketing? Then just write to us! Would you rather express your opinion on the topic and discuss it with me? Or have you already had your own positive or negative experiences? Then I look forward to your comment or email.Using structured data, you can mark SEO information on your site, such as data about products, events or recipes. Google can then read this information and display it in search results, making you more visible.


What exactly is meant by “structured data”, how you use structured data and what SEO benefits it ultimately brings – I’ll explain that to you in my blog post today! structured data - tangles Special Data Structured data helps Google untangle the tangle of information! What is structured data & how does it help Google? Structured data classifies information on your website and provides the Google bot with helpful and further information in an easy-to-understand, standardized form. better, can classify it sensibly and include it in the search results. In some cases, Google even displays the information from Structured Data in search results: example recipe snippet In this case, the recipe is distinguished using structured data - the image, rating, average preparation time and calories appear in the search results.



Examples of information that you can make Google more understandable using structured data include: embedded files (e.g. videos or article images) opening hours Product prices Telephone numbers reviews Recipes Events Courses And much more! In the video, Julian briefly explains everything you need to know about structured data. This will give you a good initial overview. Afterwards you should definitely continue reading my text to get deeper into the topic. What are the SEO benefits of structured data? Basically, you can say that structured data is a huge advantage for Google: It helps the bot understand your content better.