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No wonder, because it is very attractive to readers (focus on media). Prof. Stoll: “The use of the infographic per se is appreciated by the readership and seen as a signal that it is about a well-founded communication of information.” What exactly is an infographic? The term infographic has evolved over the past few years. While simple visualizations of data were previously referred to as infographics, the term infographic now includes many more aspects: The infographic is a comprehensive graphical representation that presents complex relationships compactly and precisely, structured through a topic, lives through lots of graphics and little text.


Content clearly prepared, has high virality potential – via social media. The infographic thrives on the perfect balance between image, text and information content. When India Car Owner Phone Number List exactly this is achieved varies from graphic to graphic. As Professor Stoll said in an interview with Die Zeit in 2011, her two main tasks are “to visualize and to convey”. However, there are certain content characteristics that every good graphic must meet in order to distinguish itself from a bad one: it should have a rousing/captivating theme, it should reveal surprising facts - have an ah-ha effect, it must present the relevant facts and connections correctly and understandably, must make sense outside of the original context, be quick and easy to read, be divisible, and based on credible information.




And what exactly makes an infographic really “cool”? Randy Krum asked himself the same question and started a survey on his blog coolinfographics.com. Randy Krum himself relies on brevity - his answer is: I know it when I see it . We couldn't have answered it better. “Cool” infographics effectively build links, drive social shares, and create buzz in a unique way.” MATT SILTALA, President of Avalaunch Media “An infographic is “cool” when it presents an important and complex story and does so with integrity and good looks.” NATHANIEL PEARLMAN, Founder of Graphicacy and Timeplots (You can find out more about this at coolinfographics.com/blog/tag/cool ) Why and when do you use infographics.