Cross-Marketing: What is it and what is it eaten with?

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Joint activities of companies to promote their product on the market have long occupied an honorable place in marketing. For years, dozens of well-known brands resort to cross-marketing. Because this strategy has a lot of advantages and tools, solves various problems. It has several varieties, which makes it universal for different businesses.
In the article we will analyze in more detail what is joint marketing, what are types of cross marketing, goals and features. And also, we will give examples and cases of cross-marketing.

    But, before we start, we recall that the material is prepared by the service to promote the local business - Revvy, Revvywith which you can make marketing mailings in WhatsApp, send automatic notifications, make before-sales and promote business on maps and sites with reviews.

What is Cross-Marketing
Cross-marketing, which is simple words - a marketing tool for promoting business and their products with partners with a similar target audience.
It is also called cross-marketing. It is resorted shopify website design  to when two, and more, companies by mutual consent begin cooperation in the sale, increase coverage, attracting a new audience to their product, expanding the sales market. This significantly saves the advertising budget, increases customer loyalty and sales growth.
For cross-strategies, various available advertising channels are used:

    TV;
    radio;
    corporate sites;
    social networks;
    Internet;
    media;
    marketing mailings;
    applications and platforms;
    printed materials.

Cross-Marketing Goals
Cross-marketing has different goals for each specific task. Let's consider them:



    attracting audience;
    attracting subscribers;
    Expand the customer base;
    exchange of target audience;
    increase the company awareness;
    Reduce advertising costs;
    increase in the cost of the average check;
    Increased sales;
    increase brand loyalty;
    draw attention to the new product line - to a new dish, aroma, clothing, application, etc.;
    implementation of balances in the warehouse.

Types of cross-marketing with examples
Cross-marketing varies in types and methods of conduct. Do not forget that if you have chosen only one, but the working method, this will not mean its versatility.
Let’s see what types of cross-marketing are.
Event marketing
The most commonly used and favorite tool of marketers. When one company offers a partner audience a profitable offer, and then gets advantages for itself. Simply put, store A offers customers to buy goods in store B.
Here is an example of joint marketing MTS and Cofix: