Your page and on the right the structured data to be entered Select the corresponding data from your page or add it manually Once you have made the matches click create HTML By default you will get the code corresponding to structured data with JSON LD markup You will copy this code and then paste it in place of the source code of the web page concerned repeat this for each page to which you want to associate structured data Why integrate structured data into your web pages.
With structured data you can talk to search engines Let s take wedding photo editing service the example of a search carried out for a chocolate mousse recipe thanks to structured data you can tell search engines what ingredients are in your recipe tell them the preparation time tell them how many calories it will contain These rich snippets correspond to additional information displayed in a search result are very useful to Internet users who are looking for answers to their questions He will therefore tend to orient himself more towards these results.
This is because this data will change how your pages appear in search results Google can then use this information to create informative and rich search results Another example of structured data on Google rich snippet Impact of structured data on SEO Structured data is important for SEO but does not act directly on the latter but rather on the click through rate Indeed an enriched result is CTR and reduce the bounce rate Not only does structured data allow search engines to better understand your site and what your content means but it also.