On the other hand, impressions are the times

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Likewise, this app has a section called "Explore" where users can find new creators and brands to follow, where views that the profile does not necessarily know before also arrive. Something that is important to clarify is that reach has two types: organic and paid. Organic reach It refers to the impacts achieved by an account or profile without using Ads campaigns . That is, it is content that reaches the user through natural means, either by recommendation of the algorithm or through another user who suggests viewing the content. Organic reach can be generated through two sources: virality that is gained through shares and non-viral that is obtained through channels without any human intervention.

Payment scope Paid reach, obviously, is the Telegram Number Data other side of the coin in this story: it is a reach achieved thanks to the use of advertising tools such as Facebook Ads or Instagram Ads, by executing ad campaigns. And now, what are impressions? To understand the general context of the classic social media battle , reach vs. impressions, we must know the other "opponent". Impressions are a metric that tells us the number of times content is displayed on users' screens. It is, in short, a "screen print" that contains a post from an account. ADVERTISEMENT This is precisely where the confusions of scope vs. impressions, since reach tells us the number of users who effectively see a publication.



On the other hand, impressions are the times that the content is shown on the screen, but this does not mean that the user has detailed it, much less interacted with it. So we can say that an impression is, simply, a visualization that can be repeated for the same publication through the same user. For example, if you see a post on Instagram in the "Explore" section but then a friend shares that same material with you, it will count as two impressions. Now, on platforms like Facebook or Instagram, impressions can also be of different types such as: Organic : the number of times that unpromoted content is shown to network users. Payments : number of times paid or promoted content is shown in the form of an ad to users.