Integrating Payment Systems into Your Online Store: Best Practices

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A correctly selected payment system allows you to provide comfortable payment conditions for customers, enhance security, optimize internal processes, which, as a result, has a beneficial effect on sales growth.

Often, to integrate a payment system into an online store, you don’t even need the help of a third-party specialist. Most services offer ready-made solutions (plugins) that can be set up in literally 15 minutes.
Therefore, the main question in this topic is not HOW to set up payment acceptance, but rather WHICH aggregator will suit your particular business.

Criteria for choosing payment systems
Despite the fact that each project is individual, a number on page seo service of general requirements for Internet acquiring can be identified. In particular, we recommend paying attention to:



Commissions and tariffs , i.e. the expected costs of carrying out transactions. They will depend on: the type of payment system, transaction volumes, type and currency of payments, coverage area, availability of additional options, etc.
Global coverage. If you plan to enter international markets, make sure that the payment system you choose supports a sufficient number of currencies and is present in the countries where your target audience lives.
Customer service: response speed and operator competence. Read reviews from other businesses that use this system. This will help you assess the reliability and quality of services.
Convenient reporting and analytics tools to help you track payments and understand purchasing behavior. Consider how easy it is to scale your business with your chosen payment system.
It is clear that everything listed above is only a "minimum program". It is equally obvious that from the selected service we expect the absence of hidden payments, intuitive interfaces, high security standards, and transaction processing speed.

Guided by these criteria, we have compiled a short review of which payment systems are best to use for the successful development of your company.

Fondy
It was founded in 2013 and is based in Ukraine, owned by the company of the same name Fondy Ltd. It quickly gained popularity in all countries of the former CIS and is actively campaigning to consolidate its position in the European market.


Among the advantages:

no monthly payment, commission from 2% to 2.4% of each successful transaction * ;
a wide range of ready-made solutions (from eCommerce and marketplaces to charitable foundations);
more than 15 items in the Products section, including: abandoned carts, payment holding, one-click payment, payment calendar, etc.;
PCI DSS Level 1 certification, indicating high security standards.
Fondy works with most well-known CMS systems, has a convenient application (for Apple and Android), and allows you to generate payment invoices for payments in social networks.

WayForPay

Also founded in 2013, it is focused on the Ukrainian and international markets.

It has a number of interesting product solutions:

possibility of offline payment via QR code;
built-in constructor for creating single- and multi-page websites;
the ability to create a bot to answer customer questions and process requests;
Easy invoicing via SMS and email.
WayForPay attracts with a fixed rate of 2% *, regardless of the chosen method.

Interkassa
An international payment aggregator founded in 2009 in Ukraine. Offers 70+ payment methods and various services for solving business problems:

widgets to add to the site;
creating payment links in your personal account to conduct transactions via social networks/messengers/email;
cashless offline payments;
creating a calendar of regular translations.
Interkassa offers individual rates for businesses with high turnover and a fixed rate of 1% * for card transactions. As with other services, integration of payment systems is quite simple.