It also includes elements such as tips for purchasing and product

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Features to consider. In the cases we will introduce below, we have seen cases in which these factors determine the outcome. However, in this case, both pages contained these elements. I believe that changes in rankings are deeply related to the overall tone of the content. 2. Best Freezerless Refrigerator Winner: Refrigerator FAQ Loser: Amazing Home Decor Co This case was not as clear-cut as the first case. However, if we look at the details, the causal relationship behind this ranking change is almost the same. Initially, we thought that Amazing Home Decor Co's drop in rankings was due to its less appealing design. However, from this point of view, the Refrigerator FAQ was not very good either. So, this time as well, I decided to read deeply into the content written on this page. I discovered that there were clear differences between the two pages. First, let's take a look at the Amazing Home Decor Co page. The introduction is appropriate, and judging by the table of contents, the content seems to be solid. This page starts with information about refrigerators without freezers and continues with product reviews.

There will be no problem with this flow. In fact, the Refrigerator FAQ page is created in almost the same format. So why did one page's ranking increase while the other page's ranking Belgium Phone Number Data decreased? Now let's take a look at how Amazing Home Decor Co handles product reviews. First of all, the content here is very thin. I want you to remember the content of the Best Reviews. The Best Reviews provides simple reviews, but also provides more information, including the good and bad points of the product. In the case of Amazing Home Decor Co, reviews are sparse. For a more detailed explanation, there is a more detailed review at the bottom of the page. However, the product is similar to the product listed in the first table. This review is really great, so why not post it first? Alternatively, the first link in the table could be an internal link to the full review, rather than a link to Amazon.



There's nothing wrong with displaying a short snippet at the top of the page. However, users have no way of knowing that the full review is available unless they scroll down. Why do you send users to sales even if they haven't seen the full review yet? The first short review link should have been an internal link to the full review. Of course, it's also possible that I'm being too picky. However, the parts colored yellow in the image above were not colored by me. Exists within the actual page. Also, take a look at the CTAs marked with “!”. Their basic argument is "Buy it!" Meanwhile, take a look at the CTA in the Refrigerator FAQ.