Perhaps that’s why it’s only ranking in

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Position 12, despite having more backlinks than many of the pages that outrank it. 2. Find new keywords to target Most of the questions that show up in PAA boxes rarely seem to have high monthly search volumes. Just look at these questions, for example: 25 when did apple release airpods paa If we paste them into Ahrefs’ Keywords Explorer, they all have ten or fewer estimated monthly searches in the US. 26 ke no sv But that doesn’t mean people aren’t searching for answers to these questions in other ways. For example, if we install Ahrefs’ SEO toolbar and search for one of those questions, we see that the top-ranking page gets an estimated 4,800 monthly search visits.


27 ahrefs toolbar That’s because the page is getting indian phone number traffic from lots of other similar keywords, like “new airpods” and “airpod 3.” 28 organic keywords In this case, you would have probably found these keywords with a conventional keyword research process. But if you keep expanding to reveal more questions in PAA boxes, you’ll often end up coming across questions related to topics you never thought of writing about. For example, when I searched for “best accounting tool”, there were many questions related to software I’d never heard of like Xero, Wave Accounting, and Peachtree. Using these as ‘seed’ keywords in Keywords Explorer reveals hundreds of worthwhile keywords I probably would never have found otherwise. 29 seed keywords ke 3. Give better answers to branded queries Branded queries are usually low-volume, but people searching for them are often near the bottom of the marketing funnel and are close to conversion.



If they’re getting misleading or inaccurate information at this stage, that could easily throw them off their purchase. For example, take a look at the answer to this question when you search for ‘QuickBooks’: 30 branded paa Not only does this answer come from a competitor, but it suggests illegal ways to get Quickbooks for free. That’s not good for Quickbooks, so this is an answer they’d almost certainly want to optimize for. Final thoughts Ranking in PAA boxes can undoubtedly boost organic traffic, but you need to choose your battles wisely.