How to measure the results of BOFU content

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How to measure the results of BOFU content? While the performance metrics for the other stages of the funnel are related to traffic, views and shares, the metrics for the BOFU should be geared towards conversion . The ideal metric will depend on your business, but some that can be analyzed are: Conversions; Average ticket; ROI ; Cart abandonment rate; Profit rate per lead. Ideal metrics are defined through testing, as there is no right or wrong. The most important thing is to be able to find the best way to measure the success of BOFU materials according to your business. Google Analytics can be a good ally to measure this result. The platform has the ability to track much of a website's visitor behavior, in addition to being free.

For those who like to get more accurate Loan Phone Number List and almost instantaneous data, Hotjar is a good option. It also has a free, but limited version, which could be useful for someone who is just starting their business. Bonus: Examples of successful BOFU content ADVERTISEMENT Here at Rock Content we have some good examples of bottom of the funnel content that were successful and can help you create your own material. Customer Case Studies A strategy that we use a lot is the production of content on success stories of our own clients, presenting to the public the results obtained with the application of the Content Marketing strategy and how Rock Content contributed to obtaining those results.



Webinar for BOFU An excellent option is also the creation of webinars with the aim of clarifying the use of a tool, also showing all its benefits through a more interactive format. Ebooks and rich materials ADVERTISEMENT Finally, a widely used format is ebooks and rich materials. They are excellent ways to add more value to your audience and, at the same time, present the ways in which your company can be useful to the client. Post sales funnel If you think your goal was met after the sale, you are wrong. It is much easier to keep a customer than to win over new ones. Therefore, it was time to charm José and turn him into a frequent consumer. Brand loyalty is one of the most important factors in the digital world.