Subscriptions outside of the traditional

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One of the pioneers of Internet  media business is Amazonwhich rolled out the service to customers in 2019. Subscribers get free two-day shipping and deep discounts on fast shipping for just $1 a year. After a whileAmazon started expanding the list of services included streaming and gaming servicescloud storageand many other platforms were added to the delivery. A few years latertwo big subscription-based streaming video services launched simultaneously in the U.S.

Its success is the result of a change in business model from a company that used to offer rental subscriptionsbut rather a collaboration between a number of media companies that also see the potential in streaming movies and series. At the same timesubscriptions are conditionally classified into two different types. Originally it wasit only recently added the game catalog; still is except for podcasts; on the Russian marketfor exampleand . Multi-service subscriptions are package offerssuch as those already mentionedor e.g. Alibaba'sin which many products are included at once.



Today's experts believe that multi-service types of subscriptions are more successful currentlythe most stable are not single serviceswhere there are only cinemasbut those that are part of an ecosystemsays former independent expert Dmitry Kolesov. Vice President. A personfor examplesubscribes to receive music and other non-content features in addition to online movies. Online cinema in such an ecosystem is an anchor service that actually helps keep the user's primary attention.