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Just make sure the words don’t seem too offensive there’s a fine line between sales pitch and smooth copy that engages your audience. Add Rewards Who doesn’t love perks? We look for good products at great prices and are more likely to consider such offers. So, adding incentives in the preview text will do the job. Identify a compelling offer, such as a  bonus gift  or  early access .  Use phrases like  Save  or  Unlock expert advice  to convey the value of the incentive to your audience. Remember not to overpromise or exaggerate bonuses, as this is crucial to maintaining credibility. Create a sense of urgency Maximize your preview text effectively by instilling a sense of urgency Use timelimited phrases like  Offer ends today  or  Last chance to join  Add examples like  Hours left  or  Only items left  Match an emergency statement to your subject line and message to grab attention What other ways to make your preview text stand out? Stir up emotion and get attention with   and other symbols emojis, such as , to spark curiosity, exclamation points to express excitement and interesting questions, such as  Are you ready for the game changer?  Include a callto action in the preview text to attract readers using Irresistible.

It could be something like  Get your free 10 best gps tracker services in Bangladesh ebook  or  Reserve limited seats .  Use  Increase productivity by  or  Add more benefits with phrases like Experience exclusive content  . Yours can be more specific, such as  Join our masterclass now  or  Claim your discount before it expires .  Remember it should always be true and Achievable because trust plays a vital role in email engagement. Personalized Text Everyone appreciates a personal touch. You should also take advantage of this opportunity to connect with your readers by personalizing preview text. Add customization element, use the recipient's name or mention their interests to create an instant connection.



For example, try   Name   and improve your photography skills today!  or  Unlock expert tips for the avid traveler.  Keep your tone conversational and sincere, and avoid robotic language . Personalizing your preview text will create a sense of familiarity and encourage readers to engage with your content. Here are some preview text examples to inspire you Now that we’ve looked at some of the most Best Practices, let’s dive into some of the best email preview text examples. Highlight the Benefits Add More Information Justin Welsh Create a Sense of Urgency The Payoff of Investing Time in Writing Killer Preview Text Your preview text is your email marketing campaign The key element.