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It will help you ensure that published content is consistent with business standards and policies. your content governance model will also help you update and remove outdated content. Content Governance Model Content Governance Model example - Content Governance Model Step 5: Determine the type of content you want to create There are many types of content you can create, from text content like ebooks and blog posts to audio content like podcasts. A great content strategy is a balance between decision making, data analysis, and risk taking. Review your customer personas and goals You may need to use different types of content for different target audience groups.



Combine careful consideration of your end goals and Telegram Number Data the actions you want each target customer group to take. Next, you'll start to extrapolate what types of content your target groups prefer. For example, let's say you're trying to decide between blogging or launching a podcast. Blogs can yield higher conversion rates, while podcasts are great for building brand awareness. Business goals and customers are two decisive factors in figuring out what is best for your business. content requirements The type of content must be appropriate to the target customer Evaluate existing resources To produce effective content, you need to consider the resources you currently have. The questions below can help you determine which resources are critical to content production and focus on what's most important.



How many people are in your team? How much time does your team have to create content? What skills do members have? What types of content do you need more training on and what do you need to outsource? What is your content budget? Choose the right topic, format, and channel for your content Use the customer portrait in the step above and choose a few topics to focus on producing content. Then, based on the topics and target customers, narrow down the channels and formats that fit the content. For example, let's say your team is launching a video channel but they don't have much experience.  
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