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Of course, even tech giants like Amazon are not faultless. Recently Amazon came under fire after changing its app logo to an even simpler logo that removed all signifiers of who the company was, other than the very simple logo of the basic arrow on the arrow. The company was attacked for accusations of having a logo that resembled too closely the face of Hitler. Amazon responded promptly by making a slight adjustment to the logo, therefore reducing the chance of obscuring the brand with unnecessary distraction and keeping the core of the update to the logo in the process, which is heavily simplified.

This is an example of how important strong planning Cambodia WhatsApp Number Data can be when considering branding updates. amazon logo was being compared to hitler Source: BBC News Applethat is an expert at brand development is Apple. Apple has expanded over the past two decades to include any type of home computer. It has developed hardware and software it has developed phones, computers, and televisions. Apple’s brand development really took off in the early aughts when it introduced the iPod in the music player commercial.




Apple introduced a whole new idea with the commercial. There was no discussion of the product, no breakdown of what the item does, no showing how it can be used or different features within the product. Instead, the commercials featured a song and showed a glamourous pop-style music video of people dancing with a very clear cord pictured in the background. All imagery was in silhouette, and so the clearest thing in the image was the cord.