Guerrilla marketing what is it and how to do it

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In an increasingly competitive market, it is extremely important that companies invest in marketing strategies to stand out from the competition and achieve success in the market. Whether it's a company that offers services for pets or a chain of cosmetic products, marketing strategies have the power to attract the target audience efficiently and create a solid relationship between company and consumer. For this reason, it is essential to always seek innovation, from the creation of new products to publicity campaigns. With different and attractive strategies, you can make your company stand out in the market and surpass the competition. And in the marketing universe there are countless possibilities for this to happen. If you are interested and want to know more about guerrilla marketing, then you are in the right place! Keep reading until the end. What is guerrilla marketing? Guerrilla marketing, as the name suggests, is a type of marketing considered more aggressive and direct compared to other forms of marketing. The idea of ​​guerrilla marketing was inspired by the Vietnam war, with creativity and often low investment as its hallmark. Furthermore, guerrilla marketing makes use of non-traditional actions where the customer often does not even realize that they are being influenced by some marketing action.

Despite being very useful for small companies with a limited Colombia Mobile Number List budget, guerrilla marketing can be adopted by any company, regardless of size or niche, be it a multinational or a small clinic that measures its patients'  cholesterol levels. Some examples of guerrilla marketing strategies include: Flash mobs; Performances; Viral marketing; Sponsorship. How to do guerrilla marketing? Now that we know what exactly guerrilla marketing is, let’s understand how to do it. Work on the persona: it is important to know in depth who your company wants to impact with guerrilla marketing. To do this, it is essential to create personas for your business and consider the customers you already have and those you want to attract; Consider partnerships: partnerships can guarantee engagement and visibility, important issues for good results with guerrilla marketing. Furthermore, a good partnership is usually beneficial for both sides involved; Originality is essential: guerrilla marketing is recognized for being innovative, so it is important to develop strategies that are unconventional; Maintain your brand's personality: a company that wants to put guerrilla marketing into practice also needs to maintain its personality, that is, the language with which the company's audience has always identified and adapt it to its strategies; Be careful with the impact: the idea of ​​guerrilla marketing is to provoke emotions and impact the customer.



However, it is clear that this impact needs to be positive and provoke good emotions. Therefore, when developing strategies, it is important to be sensitive and try to put into practice relaxed and light actions so that the public feels good when thinking about your brand; Count on interactivity: guerrilla marketing actions can be applied digitally with interactive actions, generating greater engagement with the cause. So, take advantage of all the resources available to reach your audience. Now that you know everything about guerrilla marketing, how about starting to put these strategies into practice? Did you like the content? Tell us in the comments and be sure to share on social media. Post navigation 3 digital marketing tips to sell more on Black Friday WordPress website: what are the advantages? By Marketing Para Indústria See all posts by Marketing Para Indústria Related Posts The role of marketing in the digital transformation.