The usefulness of Adwords is not

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NJ l Optimization tips for your Ads account Keyword Performance You can see which keywords have had the best results with the metrics that appear in keywords, those that have not had the expected result, it is best to pause them and focus on those that generate better effects.  only in knowing the keywords but in telling the tool why we do not want them to find us. Because.


A very simple example: if you sell new clothes, you should  Phone Number List  not appear in search results as “second-hand clothes”, exclude “second-hand” and you will avoid appearing in these searches. In the negative keywords section you can indicate this to Google with the words for which you do not want them to find your business.




Ad metrics Metrics allow you to know the performance of the ads and avoid spending time and money on those ads, keywords or ad groups that are not giving the expected results. You can see this data represented in an overview on the left side of the Google Ads metrics panel and it is important that you know the essential KPIs: Impressions : the number of times the ad appears on the Google results page when the user performs a search Clicks :