Put blogging into your strategy

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Corporate blogs have enormous value for a B2B marketing strategy.

This is because, with them, your industry can create a true information portal for your customers, aiming to provide specialized and differentiated service.

Furthermore, blogs allow greater intera Chinese Overseas Asia Number Data ction between company and customer through comments and forums.

This factor contributes to the establishment of a relationship of trust and credibility between them.

The great importance of investing in digital marketing actions for companies is getting closer to their customers. This is essential for anyone who wants to stay ahead of the competition.

Have a Responsive website
The rush in the business world has proven to be an incredible opportunity for mobile devices.

Content, emails and transactions can be made anytime, anywhere and with any device.

Therefore, it is very important to optimize your website for mobile, that is, make it responsive.

Responsive websites are essential, as they are capable of adapting to any type of screen, be it a cell phone, tablet or computer.

Not paying attention to this could result in a huge drop in visits to your website.

The relationship between digital marketing actions and sales in the B2B industry
B2B industries are those that, like B2C companies, sell services and products, however, they are not aimed at the general public.

Therefore, it is essential to emphasize that they are companies specialized in selling to other companies.

Marketing aimed at the B2B industry is one of the biggest bets for companies in the coming years.

This is because it is increasingly important to establish a strong digital presence in the market, aiming to offer a large generation of new business.

This happens because digital marketing for companies is focused on attracting and converting new customers.



Furthermore, this type of investment is inevitable, especially if your company does not want to be left behind by the competition.

After all, more and more people are using the Internet to search for product information, especially in the industrial sector.

In other words, the more information your potential customers find about your industry on the web, the more credibility you will convey to your lead, which can then generate a purchase.

We can mention some percentages that prove the importance of carrying out digital marketing actions for companies in sales in a B2B industry:

79.2% of B2B companies that carry out Digital Marketing actions have a shorter sales cycle;
Industries that invest in digital marketing convert 7.34% of visitors into leads, while companies that invest in traditional marketing convert only 0.64%;
B2B companies that already use Content Marketing generate 5 times more visits than companies that do not make this investment, they also generate on average 6 times more leads;
B2B organizations that post on social media have 3.4 times more visits to their website and generate twice as many leads compared to those that don't.